DIEGO & CAIO

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	<title>DIEGO &#38; CAIO</title>
	<link>https://diego-caio.com</link>
	<description>DIEGO &#38; CAIO</description>
	<pubDate>Fri, 04 Oct 2024 17:00:03 +0000</pubDate>
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		<title>index</title>
				
		<link>https://diego-caio.com/index</link>

		<pubDate>Fri, 10 Dec 2021 04:51:29 +0000</pubDate>

		<dc:creator>DIEGO &#38; CAIO</dc:creator>

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		<title>Diego</title>
				
		<link>https://diego-caio.com/Diego</link>

		<pubDate>Tue, 14 May 2024 18:16:14 +0000</pubDate>

		<dc:creator>DIEGO &#38; CAIO</dc:creator>

		<guid isPermaLink="true">https://diego-caio.com/Diego</guid>

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Diego

︎︎︎


Diego Cardoso de Oliveira, his wife Matilde Ramos Pinto, and their two young boys Joaquim and Cauê, were tragically killed after being run over by a car while waiting at a bus stop in San Francisco.
His passing will be a huge loss to the advertising industry. Diego would never admit it, nor agree with it, but he was “big times.”

He was a rare talent and worked for some of the best agencies and brands in the world: 
Agência Click, Africa and Almap BBDO in São Paulo; BBH, Mother and AMV BBDO in London and Apple Inc in California.

To give you an idea of how talented he was, BBH hired him in London despite the fact that he couldn’t speak a word of English. Sir John Hegarty said that it was easier to teach Diego English than finding someone who could think like him.

He was chosen as a young lion twice, once representing Brazil and once the UK. He sent people to space, got Shakespeare and IKEA in bed together, broke taboos around periods, made a vulva lip-sync music video and many more things.

Diego won everything that there is to be won a couple of times over but wouldn’t get stuck on it. He would celebrate, then give the award away to someone involved in the project the next day and immediately tell everyone “move on, move on”. 

However, what was truly remarkable about him was not what he did but how he did things.

Diego didn’t care about titles, positions, and hated politics. He had heart, balls and an insane amount of positivity. He was a great lateral thinker; he could see the big picture but was all over the tiny stuff.

Despite having extreme high standards, Diego pushed people in a way that made him loved. He demanded better of himself, of myself, his work colleagues, and even the clients. More than once Diego offered to cover part of the production costs so the work could be the absolute best it could be. &#38;nbsp;

He was always fun to be around. Even when shit hit the fan, he lifted the room and helped everyone find light. He was genuine with people and generous with his time. He improved everything he touched and everyone he spent time with.

Diego was like a brother to me. I will miss him deeply and I believe the industry will too. We should have more Diegos around. Sadly, the only one we had, left us too early. 

I know his life was cut short, but what a life he lived. It was filled with love, parties, friends, music, trips, babies. Whatever you can think of, he did it. 

Diego lived intensely. He was passionate about creativity, absolutely adored and loved his wife and kids. He would probably say their life was HD, high definition, 4K.

And to that I can only say:&#38;nbsp; Yeah buddy. ♥️
More Work

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	<item>
		<title>Capture</title>
				
		<link>https://diego-caio.com/Capture</link>

		<pubDate>Fri, 04 Oct 2024 17:00:03 +0000</pubDate>

		<dc:creator>DIEGO &#38; CAIO</dc:creator>

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Capture

︎︎︎


Directed by Aoife McArdleDOP: Edu GrauEditor: Dan SherwenSound: Sam AshwellCreatives: Diego Cardoso de Oliveira + me, Jimmy OlsonCD: Simon Cenamor &#38;amp; Julia BlackburnGCD: Alan Buchanan &#38;amp; Brooks JacksonProducer: Hilary Coate


Awards

AICP Show, 2025Production

More Work

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	<item>
		<title> SNKR</title>
				
		<link>https://diego-caio.com/SNKR</link>

		<pubDate>Tue, 07 May 2024 04:28:22 +0000</pubDate>

		<dc:creator>DIEGO &#38; CAIO</dc:creator>

		<guid isPermaLink="true">https://diego-caio.com/SNKR</guid>

		<description>
	SNKRMade on iPad

︎︎︎

	Nike Air Max ’86s&#38;nbsp; #MadeoniPad.
To celebrate the launch of the new iPad Pro, Nike designed an exclusive sneaker for Tim Cook using sustainable materials.


Film #ShotoniPhone15Pro by Nick Sokoloff @shotby_nick


Shots by Dwight Eschliman


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Social&#38;nbsp;
&#38;nbsp;&#60;img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/3f32eb96cca6a351becfb2ad7f3319623c5142acb60f98df7f82a6034b9bb0a8/sole.gif" data-mid="210474222" border="0" data-scale="23" src="https://freight.cargo.site/w/415/i/3f32eb96cca6a351becfb2ad7f3319623c5142acb60f98df7f82a6034b9bb0a8/sole.gif" /&#62;&#60;img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/ed746d053675c858aa563b9feb049d4acf8fbb1fbe197979c45e5c2183cbac8c/focus.gif" data-mid="210474293" border="0" data-scale="23" src="https://freight.cargo.site/w/415/i/ed746d053675c858aa563b9feb049d4acf8fbb1fbe197979c45e5c2183cbac8c/focus.gif" /&#62;&#60;img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/727a44d850bcc1acbcd440ad3a5f147723f71c7901f20e877da4b64bc6cccf71/spin.gif" data-mid="210474292" border="0" data-scale="23" src="https://freight.cargo.site/w/415/i/727a44d850bcc1acbcd440ad3a5f147723f71c7901f20e877da4b64bc6cccf71/spin.gif" /&#62;&#60;img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/593f4977ea8a13494322296019a3194c61ef4f0ecade8356fa604d16a5ed46e1/turn.gif" data-mid="210474291" border="0" data-scale="23" src="https://freight.cargo.site/w/415/i/593f4977ea8a13494322296019a3194c61ef4f0ecade8356fa604d16a5ed46e1/turn.gif" /&#62;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;Behind the scenes


	&#60;img width="5712" height="4284" width_o="5712" height_o="4284" data-src="https://freight.cargo.site/t/original/i/3caf8da21bb4821812f7ded2d5dc7d1d36ff903c6025a4e3ef05fde34203606b/IMG_8208.jpg" data-mid="210466444" border="0"  src="https://freight.cargo.site/w/1000/i/3caf8da21bb4821812f7ded2d5dc7d1d36ff903c6025a4e3ef05fde34203606b/IMG_8208.jpg" /&#62;&#60;img width="8064" height="6048" width_o="8064" height_o="6048" data-src="https://freight.cargo.site/t/original/i/1836ec001755fae9c37eebf164fb6ad544a1a972d5cb2029f278f6e3c9240d1a/240506_ShotOn-Penguin_SM_i010039.jpeg" data-mid="210417676" border="0"  src="https://freight.cargo.site/w/1000/i/1836ec001755fae9c37eebf164fb6ad544a1a972d5cb2029f278f6e3c9240d1a/240506_ShotOn-Penguin_SM_i010039.jpeg" /&#62;&#60;img width="3982" height="5570" width_o="3982" height_o="5570" data-src="https://freight.cargo.site/t/original/i/f358b434ac42c643e9acf87fd5eab0177134e291eb0e24356595c7e618f99cbe/IMG_2830.jpg" data-mid="210466719" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/f358b434ac42c643e9acf87fd5eab0177134e291eb0e24356595c7e618f99cbe/IMG_2830.jpg" /&#62;&#60;img width="4284" height="5712" width_o="4284" height_o="5712" data-src="https://freight.cargo.site/t/original/i/d80f4a7f7f7aebc44be69f0bc1c8f5f9e6235b5b8599ba677f69ab1405ab062c/IMG_8234.jpg" data-mid="210466446" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/d80f4a7f7f7aebc44be69f0bc1c8f5f9e6235b5b8599ba677f69ab1405ab062c/IMG_8234.jpg" /&#62;&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/96647e057b4097d21e38b4bc6afa4aaddffd658c437576348d8e3ce674d2b74c/IMG_8214.jpg" data-mid="210466443" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/96647e057b4097d21e38b4bc6afa4aaddffd658c437576348d8e3ce674d2b74c/IMG_8214.jpg" /&#62;&#60;img width="4284" height="5712" width_o="4284" height_o="5712" data-src="https://freight.cargo.site/t/original/i/8096a43c3fd045abe0808632c22caf85e7f2385a843e83e9f426e1f2251c761a/IMG_2790.jpg" data-mid="210466716" border="0"  src="https://freight.cargo.site/w/1000/i/8096a43c3fd045abe0808632c22caf85e7f2385a843e83e9f426e1f2251c761a/IMG_2790.jpg" /&#62;&#38;nbsp;&#60;img width="4284" height="5712" width_o="4284" height_o="5712" data-src="https://freight.cargo.site/t/original/i/e87b9ebff1fac6eb8be7fed0372e3843ead2dd6e55d15c493baa44335b840749/IMG_2816.jpg" data-mid="210466717" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/e87b9ebff1fac6eb8be7fed0372e3843ead2dd6e55d15c493baa44335b840749/IMG_2816.jpg" /&#62;&#60;img width="6048" height="8064" width_o="6048" height_o="8064" data-src="https://freight.cargo.site/t/original/i/6a1b17730df892a844967ce843cf29aaf415af06db9d222531a32bbacdf35581/240506_ShotOn-Penguin_SM_i0101182.jpg" data-mid="210417846" border="0" data-scale="57" src="https://freight.cargo.site/w/1000/i/6a1b17730df892a844967ce843cf29aaf415af06db9d222531a32bbacdf35581/240506_ShotOn-Penguin_SM_i0101182.jpg" /&#62;

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More Work
︎︎︎︎︎︎︎︎︎</description>
		
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	<item>
		<title>Album Cover</title>
				
		<link>https://diego-caio.com/Album-Cover</link>

		<pubDate>Sat, 02 Dec 2023 00:59:16 +0000</pubDate>

		<dc:creator>DIEGO &#38; CAIO</dc:creator>

		<guid isPermaLink="true">https://diego-caio.com/Album-Cover</guid>

		<description>
Album Cover&#38;nbsp;

︎︎︎


Directed by David Shane.


Awards
76th Primetime Emmy Awards, Los Angeles 2024Nominee
Cannes, France 2024Silver - Film - Use of HumourSilver - Film Craft - ScriptSilver - Film Craft - CastingShortlist - Film

One Show, NYC 2024Bronze: Film &#38;amp; Video: Over 90 Seconds
Bronze: Direction 
Merit: Film
Merit: Writing 

Merit: Casting
Merit: EditingD&#38;amp;AD, London 2024
Shortlist: &#38;nbsp;Casting / PerformanceAICP Show, 2024Performance&#38;nbsp;Ciclope, 2024
Bronze - Casting


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		<title>Viva La Vulva</title>
				
		<link>https://diego-caio.com/Viva-La-Vulva</link>

		<pubDate>Tue, 27 Nov 2018 11:45:09 +0000</pubDate>

		<dc:creator>DIEGO &#38; CAIO</dc:creator>

		<guid isPermaLink="true">https://diego-caio.com/Viva-La-Vulva</guid>

		<description>
	Viva La Vulva
 Libresse
Bodyform

︎︎︎

	There’s a false image about what a vulva should look like.This golden “standard” creates an enormous body anxiety on women around the world.It makes women think there is something wrong with their body.
It makes them feel ashamed.And that, makes them neglect their vulvas.Different is the norm. And we should celebrate this diversity as a way to create body-positive images to help women celebrate their bodies and feel proud of their vulvas.Directed by Kim Gehrig.


	Key Visual

By Adam Hinton


&#60;img width="1613" height="1075" width_o="1613" height_o="1075" data-src="https://freight.cargo.site/t/original/i/e2037cf59ec2bd9dac90ebcfa9f91d05f7810d03ca632762245e40106581878c/VIVA-LA-VULVA_02.jpg" data-mid="127025061" border="0"  src="https://freight.cargo.site/w/1000/i/e2037cf59ec2bd9dac90ebcfa9f91d05f7810d03ca632762245e40106581878c/VIVA-LA-VULVA_02.jpg" /&#62;
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&#60;img width="1613" height="1075" width_o="1613" height_o="1075" data-src="https://freight.cargo.site/t/original/i/190d412d63925046b8c31e36644a8899f97ab2fa9f1d01f19b0921923fdfc437/VIVA-LA-VULVA_03.jpg" data-mid="127025062" border="0"  src="https://freight.cargo.site/w/1000/i/190d412d63925046b8c31e36644a8899f97ab2fa9f1d01f19b0921923fdfc437/VIVA-LA-VULVA_03.jpg" /&#62;

	Behind
the Scenes


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Case
Study


Campaign Designed&#38;nbsp;
By Mario Kerktra


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ProductShots
Wallpaper

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Posters&#38;amp; Print


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Social Gifs

	
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Awads


	World Creative Rankings, 2020

Most awarded ad campaign of the year.


WARC Creative 100, 2020

Second most awarded marketing campaign in the world.


Cannes, France 2019

Titanium Lion 

Glass Lion 
2 Golds: Film
Gold: Health
Gold: Creative strategy
Silver: FIlm 
2 Silvers Film Craft
Silver: Health
Silver: Creative strategy
Bronze: Film Craft 
Bronze: Entertainment 
12 Shortlists


One Show, NYC 2019

Best in discipline (GP) - &#38;nbsp;Health &#38;amp; Wellness 

Gold - Health &#38;amp; Wellness:&#38;nbsp; Brand Entertainment
Gold - Craft Visual &#38;amp; Audio:&#38;nbsp; animation
Silver - Craft:&#38;nbsp; use of music
Silver - Online Film Long Form
Silver - Moving Image
Silver - Craft visual &#38;amp; audio:&#38;nbsp; music
Silver - Craft use of visual
Silver - Film Health &#38;amp; Wellness
Bronze - Long Form Video
Bronze - Craft:&#38;nbsp; animation
Merit - Craft - Direction
Merit - Music Videos
Merit - Craft: Animation
Merit - Craft: Art Direction


One Show, NYC 2020
Silver - Creative Effectiveness


LIA Awards, VEGAS 2019
Grand Lia - Tv/Cinema/Online Film
Grand Lia - Health &#38;amp; Wellness
Grand Lia - Health &#38;amp; Wellness - Craft
Gold - Branded Entertainment: Social Awarneness 
Gold - Health &#38;amp; Wellness: Over-the-Counter
Gold - Health &#38;amp; Wellness - Craft: Direction
Gold - Health &#38;amp; Wellness - Craft: Production Design
Gold - Production &#38;amp; Post-Production: Direction
Gold - Tv/Cinema/Online Film: Cosmetics/Toiletries/Pharma
Silver - Production &#38;amp; Post-Production: Production Design
Bronze - Health &#38;amp; Wellness - Craft: Music &#38;amp; Sound Design
Bronze - Health &#38;amp; Wellness - Craft: Visual Effects
Bronze - Integration: Business-to-Consumer


Andy Awards, NYC 2019
Gold - Idea
Gold - Craft


Craft British Arrows, London 2019
Gold - Production Design — Marie Lanna
Gold - Use of Existing Music — Jay James, Hils Macdonald and Tom Kitson at Soundtree Music
Silver - Re-Record — Peter Raeburn, Luke Fabia and Luis Almau at Soundtree Music
Finalists - Kim Gehrig Best Director
Finalists - Deepa Keshvala Cinematography


Campaign Big Awards, London 2019
Grand Prix - Best Campaign
Gold - Integrated
Gold - Consumer Goods: Social
Gold - Consumer Goods: Integrated
Gold - Branded Content: Social


Gerety Awards, 2019
Grand Prix - Communication Cut
Grand Prix - Craft Cut
Gold - Entertainment Cut
Silver - Health Cut


Art Directors Club Europe Awards, 2019
Grand Prix - Film &#38;amp; Radio - Online/Viral Videos
Gold Award - Film &#38;amp; Radio - Online/Viral Videos
Gold Award - Integration &#38;amp; Innovation - Creative Strategy
Gold Award - Integration &#38;amp; Innovation - Integrated Campaigns


Caple Awards, 2019
Grand Prix (best in discipline) – Art Direction
Gold - Branded Entertainment


Music and Sound Awards, 2019
Best Sync - online, viral + ambient advertising 


D&#38;amp;AD Impact, NYC 2019
Shortlist - Campaign / Health and Wellness


Epica Awards, AMS 2019

Gold - Health &#38;amp; Beauty


AmeAwards, NY 2020
1 Best of Show
1 Regional Platinum – Europe
1 Gold 


The Drum Advertising Awards 2019
Grand Prix
Craft - Gold
Most Innovative Campaign - Gold
Advertising for Good - Gold
Consumer Goods - Gold
Pharma and Healthcare - Gold


Webby Awards, 2019
Health, Wellness - People's Voice &#38;amp; Webby Winner
Best Art Direction - People's Voice
Best Use of Animation - Nominee


	D&#38;amp;AD, London 2022
Black Pencil Collaborative

D&#38;amp;AD, London 2010-2019Black Pencil: Craft of the Decade
D&#38;amp;AD, London 2019Black Pencil: Direction Yellow Pencil: Creativity for Good Yellow Pencil: Branded Entertainment  Yellow Pencil: Animation Graphite Pencil: Online FilmGraphite Pencil: MusicWood Pencil: Editing Wood Pencils: Visual EffectsShortlist: AnimationShortlist: Editing Shortlist: Production design

Clio, NYC 2019Clio Grand - Integrated CampaignGold - Branded Entertainment - Film - ScriptedGold – Film - 61 Seconds to Five MinutesGold - Integrated CampaignSilver - Film Technique - Music AdaptedSilver – Innovation – Medium Innovation Silver - Public Relations - Brand DevelopmentBronze - Film Technique - DirectionBronze - Film Technique - EditingShortlist - Film Technique – Animation 
Clio Health, NYC 2019Clio Grand - Integrated CampaignClio Grand - Branded Entertainment &#38;amp; ContentGold - Film

EuroBest, 2019Grand Prix – IntegratedGrand Prix - Glass: The Award for ChangeGrand Prix – Film Grand Prix – HealthcareGrand Prix - Creative StrategyGold – Film – Viral FilmGold – Film - Social Behaviour &#38;amp; Cultural InsightGold – Film Craft – Direction Gold - Film Craft - Use of Licensed or Adapted MusicGold – PR - Content-led Engagement &#38;amp; MarketingSilver – Film Craft – Production Design / Art DirectionSilver – Film Craft - EditingSilver – Film Craft – AnimationBronze – Film – Healthcare Bronze – Entertainment - Fiction &#38;amp; Non-Fiction Films Bronze – Film Craft - CinematographyBronze – Healthcare - OTC Products/Devices Bronze – Healthcare - Brand-led Education &#38;amp; Awareness
ADC Awards, NYC 2019Silver Cube - Craft in VideoSilver Cube - Craft in MotionBronze Cube - Branded Content &#38;amp; EntertainmentBronze Cube - OnLine Film
British Arrows, London 2019Gold - Best Social VideoGold - Best InternationalGold - The Power Of Film

Creative Circle UK, London 2019Gold - Best creative campaign for positive changeGold - Best online advertising film 1 minute or overGold - Best branded entertainmentGold - Best Animation Gold - Best castingGold - Best production designGold - Best directionGold - Best use of music
 Shark Awards, Kinsale 2019Grand Prix - Film Gold – Branded Content Gold- Digital – Healthcare &#38;amp; pharmacy Gold – Film Craft – Art Direction/Product Design Gold – Direction Gold – Integrated Gold – Music &#38;amp; Sound Craft – Best Use of Licensed Music – SYNCSilver – Film Craft – Best Use of Humour Silver – Film Craft – CGI/Visual EffectsShortlist – Film Craft – Casting 
Creative Review 2019 AnnualBest in Book 
Brand Film Festival, London 2019Grand Prix - Best of the BestCreative Agency of the YearBrand of the YearGold - AnimationGold - Post-ProductionGold - Best PerformanceGold - Healthcare Gold - Emotional Film Gold - Consumer Goods
New York Festivals, 2019First Prize Award - Film Craft - Best Use of MusicFirst Prize Award - Film Craft - Direction Second Prize Award - Film - Health &#38;amp; Wellness Third Prize Award - Film - Made for Online Third Prize Award - Film - Brave Work/Brave Client Third Prize Award - Branded Content/Entertainment - Health &#38;amp; Wellness
AICP Show, 2019Advertising Excellence/International Honoree 
 Ciclope Festival, Berlin 2019Grand Prix
 Cresta Awards, London 2019Grand Prix – Moving imageGrand Prix – IntegratedGrand Prix – Branded EntertainmentGrand Prix – Craft – Direction Gold – Craft – CinematographyGold – Craft – Sound DesignGold – Craft – Special Effects Gold – Craft – MusicGold – Craft – HumourAPA COLLECTIONTop 10 ads of the past 25 years


Articles

https://adage.com/creativity/work/libresse-viva-la-vulva/960761

https://www.creativereview.co.uk/libresse-releases-ad-in-celebration-of-the-vulva/

https://www.thedrum.com/creative-works/project/amv-bbdo-bodyform-viva-la-vulva

https://www.adweek.com/brand-marketing/everything-is-a-vagina-worth-singing-about-in-this-brands-glorious-viva-la-vulva-anthem/

https://www.campaignlive.co.uk/article/libresse-viva-la-vulva-amv-bbdo/1519742

https://www.warc.com/newsandopinion/opinion/why_viva_la_vulva_is_the_very_definition_of_brand_bravery/2898


More Work
︎︎︎︎︎︎︎︎︎</description>
		
	</item>
		
		
	<item>
		<title>IKEA Beds</title>
				
		<link>https://diego-caio.com/IKEA-Beds</link>

		<pubDate>Fri, 11 Jul 2014 12:40:01 +0000</pubDate>

		<dc:creator>DIEGO &#38; CAIO</dc:creator>

		<guid isPermaLink="true">https://diego-caio.com/IKEA-Beds</guid>

		<description>

	IKEA
Beds

︎︎︎


	You sleep in a million different places in your life.
Some are comfortable, some very small, a very few are luxurious and others you rather not even think about.
The truth is, nothing beats the feeling of closing your eyes and falling asleep in your own house.
It’s where you feel safe and can truly rest.
No wonder you can’t wait to get back home after a long trip.
After all, there’s no bed like home.Directed by Juan Cabral.


	Documentary
Dr. Rob in Grenland
Directed by Charlie Crane


	Documentary
The Wonder Circus
Directed by Siri Bunford


Case
Study


	A-to-Zzzz
Campaign


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	Behind
the Scenes


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&#60;img width="1228" height="1228" width_o="1228" height_o="1228" data-src="https://freight.cargo.site/t/original/i/1b7ceaad330d83f3696545240d8cd4db8016f0125dec37500cce5f641c6cb1ed/000022-2_o.jpg" data-mid="127025247" border="0"  src="https://freight.cargo.site/w/1000/i/1b7ceaad330d83f3696545240d8cd4db8016f0125dec37500cce5f641c6cb1ed/000022-2_o.jpg" /&#62;


Making-OfShots by Freddy


Awards


    Cannes 20151 Gold - Film 1 Silver - Film Craft1 Finalist - Film Craft

D&#38;amp;AD 20141 Graphite Pencil - Film Advertising 3 Wood Pencil - Film Advertising Crafts 

D&#38;amp;AD 20171 Wood Pencil - Integrated &#38;amp; Collaborative 

British Arrows, London 20151 Gold - Best over 30 and up to 60 second1 Gold - Best over 60 and up to 90 second 1 Gold – Retail1 Nomination – UK TV Series

Clio Awards, New York 20151 Gold - Film Technique1 Silver - Film Technique
	
Think Box1 Grand Prix - Sept
	Big Campaign 20152 Golds, 2 Silvers and Film agency of the Year

British Arrows Craft Award 20141 Grand Prix - Best Crafted Commercial1 Gold - Best Director1 Gold - Best VFX7 Nominations 

Ciclope Festival 20141 Gold - Direction1 Gold - Sound Design

Campaign Magazine 2014, LondonCampaign of the year2nd best TV and Cinema Ad 

Creative Circle 20151 Gold - Best TV Single1 Gold - Best Direction 1 silver - Best 30-60secs 

Music and sound awards 20151 Gold - Best Sound Design

More Work

︎︎︎︎︎︎︎︎︎</description>
		
	</item>
		
		
	<item>
		<title>Blood</title>
				
		<link>https://diego-caio.com/Blood</link>

		<pubDate>Fri, 27 May 2016 16:34:00 +0000</pubDate>

		<dc:creator>DIEGO &#38; CAIO</dc:creator>

		<guid isPermaLink="true">https://diego-caio.com/Blood</guid>

		<description>
	BodyformBlood

︎︎︎


	After decades of blue liquid, we made a tampon commercial not afraid to show real blood. 

This taboo-busting film led to Red.Fit, a holistic approach developed in partnership with St. Mary’s University, Twickenham and University College London (UCL), Frame gyms, Leon and an Olympic coach giving women exercise, nutrition and motivation advice tailored to their monthly cycle.

The campaign propelled the company globally while igniting a business transformation internally, which saw purpose become a core function for the Essity brands. This shift helped fuel a decade long business growth for its femcare business going from 450M to a 1 billion in revenue.
Directed by Jones &#38;amp; Tino.


	RedFit
Case Study


	Posters&#38;amp; Print
by Adam Hinton


&#60;img width="900" height="450" width_o="900" height_o="450" data-src="https://freight.cargo.site/t/original/i/4ebedd3c28313c8170ea6fe684f85f26d5f7c2422265eca80f5a22ac76d6664e/BALLET.jpg" data-mid="127025228" border="0"  src="https://freight.cargo.site/w/900/i/4ebedd3c28313c8170ea6fe684f85f26d5f7c2422265eca80f5a22ac76d6664e/BALLET.jpg" /&#62;
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PR Shoots
by Adam Hinton


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Awards


	Cannes 2016 / 20172 Golds1 Bronze3 Finalists

D&#38;amp;AD, London 2022Black Pencil Collaborative

D&#38;amp;AD 20171 Wood Pencil - Creativity for Good 1 Wood Pencil - Film Advertising 1 Wood Pencil - Film Advertising Crafts

Clio Awards 20171 Gold - Integrated Campaign1 Gold - Brand Partner. &#38;amp; Collaborations

Clio Sports 20171 Silver - Social Good1 Silver - Partnerships, Sponsorships &#38;amp; Endorsements1 Finalist - Film

Clio Health 20171 Bronze - Film1 Bronze - Brand Partnerships &#38;amp; Collaborations

Clio Awards 20161 Silver - Film

Ciclope Latino 20161 Grand Prix - Live action 1 Gold - Cinematography1 Gold - Editing 1 Gold - Direction

Ciclope 20161 Silver - Sound Design1 Bronze - Direction 1 Bronze - Cinematography5 Finalists

British Arrows, London 20171 Gold - Household Goods1 Gold - Best over 60 and up to...1 Finalist – Best Integrated

Do Different Awards 20174 golds

Cresta Awards 20171 Gold - Cinematography 

IPA Health awards 2017Best in ShowGold – IntegratedGold – Film Gold – Cinematography

	One Show 20171 Silver 5 Merits 

New York Festivals 20171 Gold - Sound Design1 Silver - Film1 Silver - Editing1 Bronze - Cinematography1 Finalist - Use of Music

Campaign Big Awards 20161 Silver1 Finalist

Brand Film Festival 20171 Gold

London International Awards 20161 Gold3 Silvers1 Bronze

WARC Innovation Awards 20171 Gold &#38;amp; Special Award For Category Innovation 

The A-list Awards 20171 Silver - Film Advertising Craft

Epica 2016Silver

Kinsale Sharks 2016Silver

Creative Circle 2017Gold of Golds1 Gold - Integrated Campaign1 Gold - Film 1 Gold - Online Film1 Gold - Cinematography1 Gold - Direction1 Gold - Sound Design1 Gold - Poster Single1 Gold - Poster Campaign1 Silver - Editing1 Silver - Use of Music


More Work

︎︎︎︎︎︎︎︎︎</description>
		
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		<title>AXE Apollo</title>
				
		<link>https://diego-caio.com/AXE-Apollo</link>

		<pubDate>Wed, 06 Feb 2013 12:25:34 +0000</pubDate>

		<dc:creator>DIEGO &#38; CAIO</dc:creator>

		<guid isPermaLink="true">https://diego-caio.com/AXE-Apollo</guid>

		<description>
	AXE Apollo

︎︎︎

	Apollo is a first in many ways. 
It is the first time an Axe campaign is driven by an epic activation idea, rather than just an epic TV execution.
The campaign revolves around an amazing competition:
Axe is offering 22 young guys around the world the chance to train at the Axe Apollo Space Academy and go to space. 
Actual SPACE. Because girls love heroes and of all possible heroes, nothing beats an Astronaut.Directed by Tim Godsall.


    IntegratedCampaign
  

    Buzz
Aldrin
Announces

    
Print
Camapign


&#60;img width="900" height="1220" width_o="900" height_o="1220" data-src="https://freight.cargo.site/t/original/i/57f5e2902230d8e53f73d3af372d1cbd5db9324aa01a1b148403ad9883bc630a/CAR_o.jpg" data-mid="127025286" border="0"  src="https://freight.cargo.site/w/900/i/57f5e2902230d8e53f73d3af372d1cbd5db9324aa01a1b148403ad9883bc630a/CAR_o.jpg" /&#62;
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&#60;img width="900" height="1217" width_o="900" height_o="1217" data-src="https://freight.cargo.site/t/original/i/1c4867cfea1afdb14abc4a17f5b97df5f322e0274c3574af5ad6f8e44dbd48cc/HOUSE_o.jpg" data-mid="127025288" border="0"  src="https://freight.cargo.site/w/900/i/1c4867cfea1afdb14abc4a17f5b97df5f322e0274c3574af5ad6f8e44dbd48cc/HOUSE_o.jpg" /&#62;


London
Invasion


&#60;img width="634" height="426" width_o="634" height_o="426" data-src="https://freight.cargo.site/t/original/i/1b1717eb25847c3024760c314f0c37b3f13216e9ab4f765d4e7789def3c7d281/article-0-16D34F46000005DC-495_634x426_o.jpeg" data-mid="127025296" border="0"  src="https://freight.cargo.site/w/634/i/1b1717eb25847c3024760c314f0c37b3f13216e9ab4f765d4e7789def3c7d281/article-0-16D34F46000005DC-495_634x426_o.jpeg" /&#62;
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&#60;img width="634" height="402" width_o="634" height_o="402" data-src="https://freight.cargo.site/t/original/i/78c9506e42ace70b42e7f87e094c90060dc0951ec44781431ae4f0742eea4460/article-0-16D34F00000005DC-704_634x402_o.jpeg" data-mid="127025295" border="0"  src="https://freight.cargo.site/w/634/i/78c9506e42ace70b42e7f87e094c90060dc0951ec44781431ae4f0742eea4460/article-0-16D34F00000005DC-704_634x402_o.jpeg" /&#62;


Results

35 million YouTube views, 20m hub site hits, 750k unique competition entries and 8m votes cast. 
The best selling Axe new variant ever in key markets, recruiting the next generation of guys into the brand.


Awards


	D&#38;amp;AD 20141 Nomination - Integrated &#38;amp; Earned Media1 In Book - Integrated Digital Campaigns 1 In Book - TV &#38;amp; Cinema Advertising 

Cannes 20131 Gold1 Silver2 Bronze3 Finalists

One Show 20141 Merit

	Big Campaign 20131 Gold, 1 Silver and 3 Finalists

Clio Awards, 20141 Gold in Integrated Campaigns

Campaign Magazine, London3rd best TV and Cinema Ads 2013

British Arrows 20141 Silver Award and 2 Shortlists

Creative Circle 20141 Gold, 1 Silver and 2 Nominations


More Work

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		<title>Miss you </title>
				
		<link>https://diego-caio.com/Miss-you</link>

		<pubDate>Thu, 14 Dec 2023 00:41:40 +0000</pubDate>

		<dc:creator>DIEGO &#38; CAIO</dc:creator>

		<guid isPermaLink="true">https://diego-caio.com/Miss-you</guid>

		<description>
Miss You

︎︎︎


Directed by Francois Rousselet.


“Way to long” - Doe Boy
Songwriters: Breyan Isaac / Cotrell Dennard
Commisioned by Apple the track became the most Shazamed track in the USA


&#60;img width="2716" height="1436" width_o="2716" height_o="1436" data-src="https://freight.cargo.site/t/original/i/0b3259a881f1ff2e6ec0fc0f0ad6fa144a652e84636d29ae303e210c155b652a/Screenshot-2024-01-17-at-4.31.13PM.png" data-mid="202157024" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/0b3259a881f1ff2e6ec0fc0f0ad6fa144a652e84636d29ae303e210c155b652a/Screenshot-2024-01-17-at-4.31.13PM.png" /&#62;


Awads
One Show, NYC 2024Merit&#38;nbsp; - Film &#38;amp; Video
Merit -&#38;nbsp;Original Music / SongD&#38;amp;AD, London 2024Graphite Pencil - Sound Design &#38;amp; Use of Music / Original Composition


More Work

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