Fruit Shoot
What is your Juice

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To help Fruit Shoot reclaim it’s cool status among youngsters, we developed a major fully integrated campaign called ‘What's your juice?' that helped kids connect with something they truly care about: getting new skills to wow their friends in the playground.

Launched by five TV adverts the campaign also contained a portal with 4 interactive skill testes and a series of “how to” videos. To further highlight the skills platform and bring the campaign to life, Fruit Shoot developed an entertainment programme packed with the latest and coolest skills, where kids were encouraged to try something new.

Lauch Film




Boker


Ping




Skippy


Boots




Online Hub



Awards

IPA 2010
Silver

The FWA
Site of the Day


More Work

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