Articles

︎ https://www.thinkbox.tv/creative/3-great-ads-i-had-nothing-to-do-with/caio-giannella-and-diego-de-oliveira/

︎ https://open.spotify.com/episode/5iXKcIiVMQJWKjJ8gLhoKk

https://www.campaignlive.co.uk/article/amv-bbdo-beats-adam-eve-ddb-joint-virgin-atlantic-virgin-holidays-ad-account/1459762

https://www.lbbonline.com/news/galaxy-and-amv-bbdo-are-in-no-rush-this-valentines-day

https://adage.com/creativity/work/blood/47429

Jurry Participation
2022 - Shots Awards
2019 - AICP Awards
2018 - D&AD Young Blood
2018 - New York Festival

Hey, hi.

We are a pair of Brazilian-born creative directors with a career spanning over 20 years. We have worked across three continents and created a number of industry first ideas that made a dent in culture.

Through our work we helped big clients solve tough business challenges, build their brands and gain market share but also helped business like Libresse, then a small client, become the fastest growing feminine care brand in the world.

We were named the most awarded copywriter and art director in the world by The World Creative Rankings 2020, the second most awarded team on the 2019 Global Creativity Report by Cannes Lions and were featured on Adweek's Creative 100 for 2020.

Our work is part of MOMA’s permanent collection (technically is stored in a state-of-the-art temperature-controlled building in Pennsylvania) and has been recognized by every major award show in the world with over 30 Grand Prix wins. We are a three-time D&AD Black Pencil winners as well as Titanium and Glass Lions recipients.

We met at Africa São Paulo back in 2006, where we were hired to help build the agency's digital offering. The following year the agency become the second most awarded agency globally in Cyber at the Cannes Lions Festival.

After that, we moved to BBH London where we created global advertising for Johnnie Walker, Levi's and Axe. During that period, apart from being selected to represent the UK in the Cannes Young Lions competition, our our activation led campaign made Axe Apollo the best selling new variant in key markets.

In 2012, we joined Mother London and led campaigns for Stella Artois Cidre, Castello, Powerade and IKEA. We then moved to AMV BBDO, where we sat on the Board of Directors and help the agency become the fourth most awarded agency globally in Cannes as well as the number one agency in Europe and the UK.

At AMV BBDO we won and led the global account for the Virgin Atlantic and Virgin Holidays. The work we develpoed for Essity helped propel the company globally while igniting a business transformation internally, which saw purpose become a core function for the Essity brands. This shift helped fuel a decade long business growth for its femcare business going from 450M to a 1 billion in revenue. Campaigns like Blood and Viva la Vulva broke advertising and societal taboos around periods and intimate care. We not only killed the infamous blue liquid but also helped Barbie figure out she should have a vulva.

We are currently working at Apple Inc. in California.

Thanks for reading about us.

Caio Giannella
︎︎︎ caio.giannella@gmail.com

︎ ︎ Diego Oliveira
︎︎︎ diego_c_o@hotmail.com

MORE WORK

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