Johnnie Walker
Step Together
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The Keep Walking Project is a fully integrated campaign we developed to rebrand Johnnie Walker around the planet.
Film and print were used to launch the idea of collective progress and inspire people to walk together.
Online we wanted to give people the opportunity make a difference by walking and vote with their feet.
Through the Johnnie Walker platform on Facebook and their iPhones, people across the globe are able collect 'steps' and use these to vote for the initiative they think has the most potential to shape the future of their country.
︎︎︎Brand Film, Ball:
Integrated
Campaign
Step Together
App
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App
Making Of
Behind
Scenes
Awards
D&AD 2012
In Book
One Show 2012
Honour of Merit
Clio Awards 2012
Bronze
D&AD 2012
In Book
One Show 2012
Honour of Merit
Clio Awards 2012
Bronze
AICP Show 2012
Winner
2012 British Arrows Original music
Commendation
More Work
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