IKEA
Make Room for
your Life

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The idea for the campaign “Make room for your life” came from the insight that mess and clutter in our homes keep people apart emotionally as well as physically.
We decided to illustrate this in our music video which shows a couple unable to get to each other because their stuff forms a maze keeping them apart. Music Video:


Activation

We used other medias like press, OOH and even short documentaries to take the campaign idea further and showcase different examples where good storage can improve life at home.

IKEA Presents
Harry’s Recors

IKEA Presents
Jess’ Trainers


Case
Study


Poster
and Print



Awards

British Arrows Awards 2013 - UK TV Series
Silver Award

Big Campaign 2013
Silver Award and Finalist

More Work

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© DIEGO-CAIO