Bodyform
Blood
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After decades of blue liquid, we made a tampon commercial not afraid to show real blood.
This taboo-busting film led to Red.Fit, a holistic approach developed in partnership with St. Mary’s University, Twickenham and University College London (UCL), Frame gyms, Leon and an Olympic coach giving women exercise, nutrition and motivation advice tailored to their monthly cycle.
The campaign propelled the company globally while igniting a business transformation internally, which saw purpose become a core function for the Essity brands. This shift helped fuel a decade long business growth for its femcare business going from 450M to a 1 billion in revenue.
Directed by Jones & Tino.
Awards
Cannes 2016 / 2017
2 Golds
1 Bronze
3 Finalists
D&AD, London 2022
Black Pencil Collaborative
D&AD 2017
1 Wood Pencil - Creativity for Good
1 Wood Pencil - Film Advertising
1 Wood Pencil - Film Advertising Crafts
Clio Awards 2017
1 Gold - Integrated Campaign
1 Gold - Brand Partner. & Collaborations
Clio Sports 2017
1 Silver - Social Good
1 Silver - Partnerships, Sponsorships & Endorsements
1 Finalist - Film
Clio Health 2017
1 Bronze - Film
1 Bronze - Brand Partnerships & Collaborations
Clio Awards 2016
1 Silver - Film
Ciclope Latino 2016
1 Grand Prix - Live action
1 Gold - Cinematography
1 Gold - Editing
1 Gold - Direction
Ciclope 2016
1 Silver - Sound Design
1 Bronze - Direction
1 Bronze - Cinematography
5 Finalists
British Arrows, London 2017
1 Gold - Household Goods
1 Gold - Best over 60 and up to...
1 Finalist – Best Integrated
Do Different Awards 2017
4 golds
Cresta Awards 2017
1 Gold - Cinematography
IPA Health awards 2017
Best in Show
Gold – Integrated
Gold – Film
Gold – Cinematography
2 Golds
1 Bronze
3 Finalists
D&AD, London 2022
Black Pencil Collaborative
D&AD 2017
1 Wood Pencil - Creativity for Good
1 Wood Pencil - Film Advertising
1 Wood Pencil - Film Advertising Crafts
Clio Awards 2017
1 Gold - Integrated Campaign
1 Gold - Brand Partner. & Collaborations
Clio Sports 2017
1 Silver - Social Good
1 Silver - Partnerships, Sponsorships & Endorsements
1 Finalist - Film
Clio Health 2017
1 Bronze - Film
1 Bronze - Brand Partnerships & Collaborations
Clio Awards 2016
1 Silver - Film
Ciclope Latino 2016
1 Grand Prix - Live action
1 Gold - Cinematography
1 Gold - Editing
1 Gold - Direction
Ciclope 2016
1 Silver - Sound Design
1 Bronze - Direction
1 Bronze - Cinematography
5 Finalists
British Arrows, London 2017
1 Gold - Household Goods
1 Gold - Best over 60 and up to...
1 Finalist – Best Integrated
Do Different Awards 2017
4 golds
Cresta Awards 2017
1 Gold - Cinematography
IPA Health awards 2017
Best in Show
Gold – Integrated
Gold – Film
Gold – Cinematography
One Show 2017
1 Silver
5 Merits
New York Festivals 2017
1 Gold - Sound Design
1 Silver - Film
1 Silver - Editing
1 Bronze - Cinematography
1 Finalist - Use of Music
Campaign Big Awards 2016
1 Silver
1 Finalist
Brand Film Festival 2017
1 Gold
London International Awards 2016
1 Gold
3 Silvers
1 Bronze
WARC Innovation Awards 2017
1 Gold & Special Award For Category Innovation
The A-list Awards 2017
1 Silver - Film Advertising Craft
Epica 2016
Silver
Kinsale Sharks 2016
Silver
Creative Circle 2017
Gold of Golds
1 Gold - Integrated Campaign
1 Gold - Film
1 Gold - Online Film
1 Gold - Cinematography
1 Gold - Direction
1 Gold - Sound Design
1 Gold - Poster Single
1 Gold - Poster Campaign
1 Silver - Editing
1 Silver - Use of Music
1 Silver
5 Merits
New York Festivals 2017
1 Gold - Sound Design
1 Silver - Film
1 Silver - Editing
1 Bronze - Cinematography
1 Finalist - Use of Music
Campaign Big Awards 2016
1 Silver
1 Finalist
Brand Film Festival 2017
1 Gold
London International Awards 2016
1 Gold
3 Silvers
1 Bronze
WARC Innovation Awards 2017
1 Gold & Special Award For Category Innovation
The A-list Awards 2017
1 Silver - Film Advertising Craft
Epica 2016
Silver
Kinsale Sharks 2016
Silver
Creative Circle 2017
Gold of Golds
1 Gold - Integrated Campaign
1 Gold - Film
1 Gold - Online Film
1 Gold - Cinematography
1 Gold - Direction
1 Gold - Sound Design
1 Gold - Poster Single
1 Gold - Poster Campaign
1 Silver - Editing
1 Silver - Use of Music
More Work
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