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Bodyform
Blood

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After decades of blue liquid, we made a tampon commercial not afraid to show real blood.

This taboo-busting film led to Red.Fit, a holistic approach developed in partnership with St. Mary’s University, Twickenham and University College London (UCL), Frame gyms, Leon and an Olympic coach giving women exercise, nutrition and motivation advice tailored to their monthly cycle.

The campaign propelled the company globally while igniting a business transformation internally, which saw purpose become a core function for the Essity brands. This shift helped fuel a decade long business growth for its femcare business going from 450M to a 1 billion in revenue.

Directed by Jones & Tino.

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RedFit
Case Study

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Posters& Print
by Adam Hinton

Cannes 2016 / 2017
2 Golds
1 Bronze
3 Finalists

D&AD, London 2022
Black Pencil Collaborative

D&AD 2017
1 Wood Pencil - Creativity for Good
1 Wood Pencil - Film Advertising
1 Wood Pencil - Film Advertising Crafts

Clio Awards 2017
1 Gold - Integrated Campaign
1 Gold - Brand Partner. & Collaborations

Clio Sports 2017
1 Silver - Social Good
1 Silver - Partnerships, Sponsorships & Endorsements
1 Finalist - Film

Clio Health 2017
1 Bronze - Film
1 Bronze - Brand Partnerships & Collaborations

Clio Awards 2016
1 Silver - Film

Ciclope Latino 2016
1 Grand Prix - Live action
1 Gold - Cinematography
1 Gold - Editing
1 Gold - Direction

Ciclope 2016
1 Silver - Sound Design
1 Bronze - Direction
1 Bronze - Cinematography
5 Finalists

British Arrows, London 2017
1 Gold - Household Goods
1 Gold - Best over 60 and up to...
1 Finalist – Best Integrated

Do Different Awards 2017
4 golds

Cresta Awards 2017
1 Gold - Cinematography

IPA Health awards 2017
Best in Show
Gold – Integrated
Gold – Film
Gold – Cinematography

One Show 2017
1 Silver
5 Merits

New York Festivals 2017
1 Gold - Sound Design
1 Silver - Film
1 Silver - Editing
1 Bronze - Cinematography
1 Finalist - Use of Music

Campaign Big Awards 2016
1 Silver
1 Finalist

Brand Film Festival 2017
1 Gold

London International Awards 2016
1 Gold
3 Silvers
1 Bronze

WARC Innovation Awards 2017
1 Gold & Special Award For Category Innovation

The A-list Awards 2017
1 Silver - Film Advertising Craft

Epica 2016
Silver

Kinsale Sharks 2016
Silver

Creative Circle 2017
Gold of Golds
1 Gold - Integrated Campaign
1 Gold - Film
1 Gold - Online Film
1 Gold - Cinematography
1 Gold - Direction
1 Gold - Sound Design
1 Gold - Poster Single
1 Gold - Poster Campaign
1 Silver - Editing
1 Silver - Use of Music