AXE Apollo
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Apollo is a first in many ways.
It is the first time an Axe campaign is driven by an epic activation idea, rather than just an epic TV execution.
The campaign revolves around an amazing competition:
Axe is offering 22 young guys around the world the chance to train at the Axe Apollo Space Academy and go to space.
Actual SPACE. Because girls love heroes and of all possible heroes, nothing beats an Astronaut.
Directed by Tim Godsall.
Integrated
Campaign
Campaign
Buzz
Aldrin
Announces
Aldrin
Announces
Print
Camapign
Camapign
London
Invasion
Invasion
Results
35 million YouTube views, 20m hub site hits, 750k unique competition entries and 8m votes cast.
The best selling Axe new variant ever in key markets, recruiting the next generation of guys into the brand.
Awards
More Work
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35 million YouTube views, 20m hub site hits, 750k unique competition entries and 8m votes cast.
The best selling Axe new variant ever in key markets, recruiting the next generation of guys into the brand.
Awards
D&AD 2014
1 Nomination - Integrated & Earned Media
1 In Book - Integrated Digital Campaigns
1 In Book - TV & Cinema Advertising
Cannes 2013
1 Gold
1 Silver
2 Bronze
3 Finalists
One Show 2014
1 Merit
1 Nomination - Integrated & Earned Media
1 In Book - Integrated Digital Campaigns
1 In Book - TV & Cinema Advertising
Cannes 2013
1 Gold
1 Silver
2 Bronze
3 Finalists
One Show 2014
1 Merit
Big Campaign 2013
1 Gold, 1 Silver and 3 Finalists
Clio Awards, 2014
1 Gold in Integrated Campaigns
Campaign Magazine, London
3rd best TV and Cinema Ads 2013
British Arrows 2014
1 Silver Award and 2 Shortlists
Creative Circle 2014
1 Gold, 1 Silver and 2 Nominations
1 Gold, 1 Silver and 3 Finalists
Clio Awards, 2014
1 Gold in Integrated Campaigns
Campaign Magazine, London
3rd best TV and Cinema Ads 2013
British Arrows 2014
1 Silver Award and 2 Shortlists
Creative Circle 2014
1 Gold, 1 Silver and 2 Nominations
More Work
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