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Barclays
56 Sage Street
Game

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Barclays wanted to teach teenagers something they are not even remotely interested: financial lessons. To make our challenge even harder they asked us to make it fun. Our solution was an immersive role playing game where the learning happens as the history progresses. On 56 Sage Street, each financial operation is build as part of the game mechanics to make the lessons not feel like one. But most of all to be fun.

D&AD 2011
Shortlist

Cannes 2011
2 Finalists

Eurobest 2010 The European Advertising Festival
Bronze

Campaign Big Awards 11
Silver

Creative Circle 2011
Nomination

The FWA
Site of the Day

The FWA
Public Shortlist

NMA
Campaign of the Month